September 3, 2011

Marketing Budget Out of Control?

Feel like you are you spending too much on marketing? In many a real estate business the largest part of the budget is allocated to lead generation whether by design or by accident. This comes in various forms, websites, print media, paid advertising online and offline as well as direct mailings and social media, to [...]

Happy Earth Day

Happy Earth Day!!! Remember just a few years ago when you went to the grocery store and the clerk ask “paper or plastic”? When bringing a cloth bag to the store wasn’t fashionable and often disrupted the rhythm of the cashier or the bag boy? I surely do! For years I’ve attended trade shows and [...]

The Wind


Spring is here and I’m so happy to be able to be outside. I’ve dusted off my purple beach cruiser and am truly enjoying the fabulous weather here in Daytona Beach, Florida. Our beautiful beach is filling up with people visiting and enjoying our very mild Florida spring. While the temp on the sand is [...]

The Amazing Power of These Two Words………..

In times past people shopped at the places they did, because their family and friends did.  Pre big box stores and mega malls there was more to shopping than getting the item you set out for, it was also experiential.  The person who waited on you knew you, asked how you were and listened when [...]

Simple Ways to Increase your Internet Presence aka “Get Found”

Simple Ways to Increase your Internet Presence aka “Get Found” – by Michelle Spalding Yes, internet marketing can be confusing and downright overwhelming for at times. Having a strong presence there is not only important, it can also be critical to the growth and survival of our business. The internet is the first place we [...]

Today isn’t an average day – and you’re not like anyone else!!

Michelle & Emily Spalding - Mardi Gras Pensacola 2009

To many people, today is just your average Tuesday. Just like people think being a Realtor, Sales Person, Manager or whatever you do is just like every other person in your industry. While you and I both know that’s not true, it’s often tough to stand out in a crowd in today’s busy world. Too often the only comparison people have is title to title

~~Luck, just another 4 letter word? ~~

Happy St. Patrick’s Day from the team at   Transaction Management Consultants. Today, in honor of St. Patrick’s Day, and me being  Irish, I thought it would be fun to explore the word LUCK Truth be told, I think we give luck way to much credit for peoples successes and failures. According to it’s [...]

What’s your back up plan?

It’s good to be home after a very lovely vacation in Thailand and Bali.  Comparing the two makes it easy for me to say, I adore Bali and the Balinese people.   They were extremely friendly, helpful and warm.  There was a real since of pride in their villages, a feeling of caring for others [...]

^^ Super Simple Strategy to Increase your Sales^^

The easiest way to increase business is by staying connected with those that already know, trust and adore you. This is the number one strategy of many top sales and business professionals.  They realize that nurturing a relationship, building rapport and staying connected is one of the best and possibly the only way to build [...]

^^^ Proactive vs. Reactive ^^^

Proactive vs. Reactive   As I write this email, I’m in Chicago waiting on a flight to Phuket, Thailand. This trip to Thailand and Bali has been planned for more than 6 months our tickets were purchased 5 months ago, so far so good. The airline called and confirmed that we were still going last [...]