February 22, 2012

Action Speaks Louder Than Words

Remember the saying we heard as children, actions speak louder than words? At least in my house that was a common one.  As a kid, I’m not so sure that it meant much, other than clean your roomnow and stop telling me you’ll do it later.  Mom liked us to take immediate action and not [...]

Top 5 Ways to Improve Referrals

Recently while working with a coaching client on improving sales, the following action plan was devised to help him connect with his sphere of influence.  As we looked over this he said “this is information that could be helpful to everyone”.  He suggested that I share this with you so here it is, almost verbatim [...]

For fastest results and more freedom, develop and implement systems

One of my all-time favorite books is The E-Myth Revisited by Michael E. Gerber.  In this book. Michael tells us this is the secret to success is using the right systems and people.  Here are a few take always on using systems grow your business and regain or retain balance in you life; NEVER rely on [...]

Are you in business or just complaining about business?

Lemon Aid

Are you in business or just complaining about business? As I reflect on some incidents of the recent week, which I’m not going to elaborate here,  I am questioning if many people who say they are in the real estate business are actually in the business of selling homes or just the business of complaining. [...]

Marketing Budget Out of Control?

Feel like you are you spending too much on marketing? In many a real estate business the largest part of the budget is allocated to lead generation whether by design or by accident. This comes in various forms, websites, print media, paid advertising online and offline as well as direct mailings and social media, to [...]

Happy Earth Day

Happy Earth Day!!! Remember just a few years ago when you went to the grocery store and the clerk ask “paper or plastic”? When bringing a cloth bag to the store wasn’t fashionable and often disrupted the rhythm of the cashier or the bag boy? I surely do! For years I’ve attended trade shows and [...]

The Wind

Wind

Spring is here and I’m so happy to be able to be outside. I’ve dusted off my purple beach cruiser and am truly enjoying the fabulous weather here in Daytona Beach, Florida. Our beautiful beach is filling up with people visiting and enjoying our very mild Florida spring. While the temp on the sand is [...]

The Amazing Power of These Two Words………..

In times past people shopped at the places they did, because their family and friends did.  Pre big box stores and mega malls there was more to shopping than getting the item you set out for, it was also experiential.  The person who waited on you knew you, asked how you were and listened when [...]

Simple Ways to Increase your Internet Presence aka “Get Found”

Simple Ways to Increase your Internet Presence aka “Get Found” – by Michelle Spalding Yes, internet marketing can be confusing and downright overwhelming for at times. Having a strong presence there is not only important, it can also be critical to the growth and survival of our business. The internet is the first place we [...]

Today isn’t an average day – and you’re not like anyone else!!

Michelle & Emily Spalding - Mardi Gras Pensacola 2009

To many people, today is just your average Tuesday. Just like people think being a Realtor, Sales Person, Manager or whatever you do is just like every other person in your industry. While you and I both know that’s not true, it’s often tough to stand out in a crowd in today’s busy world. Too often the only comparison people have is title to title