One of my favorite words to say is Lagniappe, (pronounced LAN-yap) which means “‘to increase; to add’”. The idea of getting something a little extra when making a purchase makes us all smile. That extra is something that exceeds our expectations. It’s like the baker’s dozen. The little extra things when done well that make other feel good about buying from you. For many like me and my team of Transaction Coordinators, increasing value or adding something extra when clients use my team’s services thrills me even more.
This week I’m in New Orleans, which is where the word is most often heard and I believe it originated from, visiting several real estate offices that asked me to tell them more about our services and how it would provide some Lagniappe for their clients.
I love visiting New Orleans, it’s one of those places that pulls you in and envelopes you, then pretty soon, you’re on an adventure unlike any place I’ve ever been. There are amazing restaurants, beautiful architecture, interesting people and parades for so many reasons it’s hard to keep up with them.
As a real estate agent, giving Lagniappe is important in satisfying clients that you’re working with, building future business and referrals from them as well. We’ve all had the bad restaurant experience and told others, likewise we’ve all had that excellent restaurant experience and told others. Real estate clients are no different, they are excellent sources of referrals, giving them Lagniappe is one way to pave the way for them to keep coming back and bringing others.
At TMC our Transaction Coordinators pride themselves on delivering Lagniappe to each and every person they work with. We know that our business depends on happy satisfied clients and so does yours. As the market continues to improve and your business gets busier, remember we’re always here to help you provide Lagniappe to your clients and to enjoy some yourselves.
PS – Know someone who needs some Lagniappe for their real estate business? Then please do them a favor and forward them this email.