When I started in real estate 15 years ago, we didn’t use the internet at the firm I worked at. It had just become available in our homes and AOL was charging by the hour to access slower than ever dial up.
There were no websites to get instant information on taxes or neighborhoods. We didn’t have “Crack Berry’s”, smart phones or text messaging. We wrote letters, sent faxes and waited. Yet, closings took place day after day after day after day.
Now, I’m not suggesting that we go back to the dark ages, I love technology and can’t imagine life without the internet, what must do is regain control over our communication and minimize interruptions.
Here are a few thoughts on how to communicate on your terms:
• Let your clients know that you reply to emails several set times a day to ensure they get the best answer to their question possible. Then they won’t be upset when they don’t get a reply in 30 seconds.
• Schedule weekly appointments to check in with them, but of course contact them immediately if an issue arises. Not only will this make you “the professional” in the eyes of your clients, it will be a better use of your time. Having a set appointment, like Tuesdays at 2:00 PM, will ensure that the communication happens and that the client is actually available when you call, because they’re expecting to hear from you at that time.
• Disable the interruptions caused by Facebook and Twitter or other sites emailing or texting you when so and so posted something on their wall, tweeted or sneezed. Try using an online program like HootSuite.com to manage them.
By minimizing the interruptions and increasing your focus, it’s pretty safe to bet your sales will go UP!!