July 27, 2011

Building Relationships with Target Marketing

Knowing who and building relationships with your target or ideal client is the key to building success in any business.  McDonalds knows that not everyone is their customer, only those wanting quick hot food.  There are no waiters, cloth napkins or wine lists.  They spend their marketing dollars targeting their ideal customer, the person who wants Fast Food.  Your [...]

Follow-Up to Riches

Patience may be a virtue, but follow-up and perseverance are a must for the successful business owner and/or the sales professional.  Studies show that 52% of sales professionals give up after just 1 rejection.  90% give up after 4 rejections.  But that it often takes 8 to 12 interactions for someone to make the decision [...]

My Fed Ex Story

fedexoffice

Marketing is an important part of my business.  Often I am asked to supply flyers, brochures or other collateral materials to the clients I work with and their offices.  Recently I received a call form a wonderful agent client who needed several hundred flyers as part of a program they were putting on.  No problem, [...]

Are you listed on Yelp.com?

Yelp

I travel a fair amount and generally rely on others when I arrive at a new location for info on the best food in town.   I’m not big on chain restaurants and prefer to dine where locals eat.  It’s been a great way to meet new people and almost everyone likes to chat about their [...]

My Fed Ex Kinko’s Story

Marketing is an important part of my business.  Often I am asked to supply flyers, brochures or other collateral materials to the clients I work with and their offices.  Recently I received a call form a wonderful agent client who needed seve…

How much are you really earning?

Have you ever stopped and thought about how much you’re paying the person who handles your administrative work?  Sending faxes, filing papers and making follow-up calls?  Are you the CEO and Administrative Assistant in your business? 
Di…