Knowing who and building relationships with your target or ideal client is the key to building success in any business. McDonalds knows that not everyone is their customer, only those wanting quick hot food. There are no waiters, cloth napkins or wine lists. They spend their marketing dollars targeting their ideal customer, the person who wants Fast Food. Your [...]
Follow-Up to Riches
July 1, 2010 By Leave a Comment
Patience may be a virtue, but follow-up and perseverance are a must for the successful business owner and/or the sales professional. Studies show that 52% of sales professionals give up after just 1 rejection. 90% give up after 4 rejections. But that it often takes 8 to 12 interactions for someone to make the decision [...]
My Fed Ex Story
April 12, 2010 By Leave a Comment
Marketing is an important part of my business. Often I am asked to supply flyers, brochures or other collateral materials to the clients I work with and their offices. Recently I received a call form a wonderful agent client who needed several hundred flyers as part of a program they were putting on. No problem, [...]
Are you listed on Yelp.com?
April 8, 2010 By Leave a Comment
I travel a fair amount and generally rely on others when I arrive at a new location for info on the best food in town. I’m not big on chain restaurants and prefer to dine where locals eat. It’s been a great way to meet new people and almost everyone likes to chat about their [...]
My Fed Ex Kinko’s Story
July 22, 2008 By Leave a Comment
How much are you really earning?
July 6, 2008 By Leave a Comment
Connect with Us