May 26, 2011

Marketing Budget Out of Control?

Feel like you are you spending too much on marketing? In many a real estate business the largest part of the budget is allocated to lead generation whether by design or by accident. This comes in various forms, websites, print media, paid advertising online and offline as well as direct mailings and social media, to [...]

~Don’t forget to add your business to your holiday gift list~

The Best Holiday Gift for your Real Estate Business   It’s that time of year again – I can hardly believe it. Feels like it was just yesterday that were toasting in the New Year. I guess my Mom was right, time seems to go by much faster the older we get. During the holidays [...]

Building Relationships with Target Marketing

Knowing who and building relationships with your target or ideal client is the key to building success in any business.  McDonalds knows that not everyone is their customer, only those wanting quick hot food.  There are no waiters, cloth napkins or wine lists.  They spend their marketing dollars targeting their ideal customer, the person who wants Fast Food.  Your [...]

What’s Luck Got To Do, Got To Do With It?


What’s Luck Got To Do, Got To Do With It?  What’s Luck But A Silly Old Notion? (Sung to Tina Turner’s What’s Love Got to Do with it) Is it luck, or is it something else.  According to Webster Dictionary – luck is a force that brings good fortune or adversity.  What force is propelling you [...]

Are You Hitting the Right Spot

Knowing who your target client is the key to building any business, real estate is no different. As a Realtor it’s critical to realize, especially newbie’s, that not everyone buying or selling a home is your target client. Spreading your marketing dollars too thin and not focusing on the clients you really want will leave you broke and without any business.

Interview with David Fletcher about Sales

Recently I had the privilege of interviewing David Fletcher, long time Realtor, sales person, trainer, author and mentor.  He’s been in the business for a long time and has seen many different sale markets. I encourage you to listen to this interview several times to fully get the impact and to help you take your [...]

Have you read The 4-Hour Workweek?

One of this summer's hottest best sellers according to the New York Times is The 4-Hour Workweek by Timothy Ferriss.  This book does a great job discusses the benefits of outsourcing, automating and systematizing your way to the life you want….

Defining your market will make your business soar!

Knowing who your target client is the key to building any business.  And real estate is no different.  As a Realtor it's critical to realize, especially newbie's, that not everyone buying or selling a home is your targe…