May 27, 2011

Marketing Budget Out of Control?

Feel like you are you spending too much on marketing? In many a real estate business the largest part of the budget is allocated to lead generation whether by design or by accident. This comes in various forms, websites, print media, paid advertising online and offline as well as direct mailings and social media, to [...]

Are you listed on Google? More gifts for you and your family

Can your prospects find you on Google Maps? There’s no doubt that our lives have dramatically changed thanks to Google.  I recently watched a show about them and realized that in just 12 short years they’ve totally changed the way we look for information.  When we were kids, we were told to look in a [...]

How a Terrific USP Built an Entrepreneurial Empire by Dan Kennedy

Dan Kennedy

A Unique Selling Proposition (USP) is a way of explaining your position against your competition. When a supermarket chain or big-box retailer like Wal-Mart labels itself as “THE Low Price Leader;” it’s made a positioning promise.