Work Your Business Like a Business

By Beth Barnett, Director of Communications

I remember hearing this phrase as a brand-new agent. I don’t think the ink on my license had dried yet! This sounded great and I remember being so excited. I also remember that in my inexperience and naivete that I hadn’t a clue what that statement meant. I then spent years and a fair amount of my hard-earned money with coaches, seminars, books, mentors, colleagues and even competitors learning exactly what this phrase really means.

So, in an effort to pay it forward here’s a few bullet points for you to ponder.

  • Set achievable goals; should have short term, midterm and long-term goalstransaction coordinator list
  • Know your numbers; need to know lead conversion rates to set realistic goals
  • Network, network, network
  • Use scripts; don’t be afraid of this concept!
  • Never pre-judge a lead!
  • Use a decent CRM system
  • Have an exit strategy; no matter how wonderful your current broker is there will come a time when it better suits your needs to move on. Have a plan.
  • Find a Mentor; sometimes this can be someone outside of the industry. A good mentor will LISTEN and be able to point you in the right direction at the right time.
  • Find balance in your personal, business and spiritual life; neglect this one at your own risk!
  • Delegate; you simply cannot do it all.
    • Find a good transaction coordinator

    • Get help with branding/marketing

    • Consider forming a team

    • Find a good tax accountant

    • Consider forming an LLC or INC – get good legal advice

make time for what matter mostLastly, never stop learning, but never let learning stop you from taking action toward your business goals and dreams.

If there is anything I can do to help you, feel free to contact me.



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